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Our Story

ICONIC SPORTSWEAR SINCE 1971
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Since 1971, Starter gear has been a right of passage for sports fans – making it one of the most iconic fanwear pieces in sports history. 

 

Starter pioneered the fusion of sports clothing with popular culture by forging partnerships with legendary athletes and major pro and college teams.

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Starter Black Label began in 2012 as a premium lifestyle brand extension focusing on a fashion-forward collection of logo branded apparel and accessories. Since then, SBL has expanded globally and collaborated with leading brands and properties.

 

Shortly after, Starter re-launched the legendary Starter Jacket, quickly becoming  a wardrobe staple for sports fans, athletes and entertainers to express their team pride and street style.

NCAA

In additional to Pro and NCAA outerwear, Starter expanded its NCAA collection to include apparel and headwear categories for over 120 top NCAA programs.